Netflix / Meta · 2022
Stranger Things Chat Effects
AR group chat effects for the Season 4 premiere that let fans step into iconic locations from the show.
- Client
- Netflix / Meta
- Year
- 2022
- Role
- Technical Artist, Developer
- Stack
- Meta Spark, AR, Instagram, Facebook Messenger
The project
Augmented reality group chat effects for Netflix built around the Stranger Things Season 4 premiere and Stranger Things Day. Distributed across Instagram and Facebook Messenger, the effects let fans step into iconic locations from the show, complete with interactive easter eggs tied to season storylines.
Each effect had to feel faithful to the show’s aesthetic while performing reliably across the range of devices on Meta’s platforms. Work covered concept, art direction, technical build, and delivery within Netflix’s campaign windows.
